New Scandinavian Graphic Design

九月等(文),梁傲冰(编译)

2020-09-02 15:44:07

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Nordic design has a unique style, unlike common Western design such as bright colors, neat arrangement, strong texture, but unrestrained, close to nature, clean and simple, free from vulgarity but no lack of life breath, let a person see the mind is quiet. Sweden, Finland, Norway and Denmark are located in Scandinavia, so Nordic design is also called Scandinavian design.




In fact, Scandinavian style was formed in the 1940s, but also a few decades of kung fu, leading the global household design trend. Influenced by German modernism, the Bauhaus style in northern Europe began to spread and popular, coupled with the government's support of industrial design, such as Sweden and Denmark, and encouragement, and at that time, emerged a large number of designers, such as Alvar Aalto, Arne Jacobsen, Verner Panton and Maija Isola and others.

 



From chairs, lamps and textiles, they introduced the world to the "human touch" of modern design aesthetics, which combines the simplicity of modernism with practicality. Through international exhibitions and promotions, they created the "Golden Age of Scandinavian design". What does Scandinavian design look like today, looking at the future on the shoulders of its predecessors? What about the emergence of outstanding young designers? In this special issue, we will focus on the latest Scandinavian designers and studios in recent years and see what Scandinavian design is like today.

 



Hvass&Hannibal, taking nourishment from fairy tales.Nan Na Hvass and Sofie Hannibal met while studying visual communication at the Design school of the Royal Academy of Fine Arts in Denmark, and the two quickly became friends and began working together because of similar creative ideas and artistic preferences. In 2006, they founded Hvass&Hannibal Studio in Copenhagen, and for more than a decade, Hvass&Hannibal Studio has become one of the most distinctive, recognizable and international studios in contemporary Denmark. With more experience, their range of designs has expanded from graphic design and illustrations to logo design, textiles, printmaking, interior design, and even stage design. In the creative process, Ms. Huvas and Mr. Hannibal set few limits. Each project was a new adventure, experimenting with a variety of media, materials and techniques, discussing, experimenting and dreaming together in the studio.




Whether carved by hand in wood or painted with fingers on a "digital canvas", Hvass&Hannibal's core creative philosophy remains the same. "We like the surreal and want to create a sense of fantasy through the combination of different colours or shapes." "Sophie Hannibal said. Their desire was to use design to create a world in the Hvass&Hannibal style, "even in more decorative pieces, we wanted to create surprises or hide certain meanings." To give Hvass&Hannibal's fairy-tale surreal style its origins, Nana Huvas and Sophie Hannibal would probably give the same answer -- Tivoli Gardens. Tivoli Playgrounds, built in 1843 on the outskirts of Copenhagen, is one of the oldest extant playgrounds in the world and the place where children like Huvas and Hannibal spent many of their summer weekends. They had not yet met and were each playing in an amusement park, surrounded by fairy tales of bright lights and bushes, old carousels, wooden roller coasters and coloured ribbons fluttering in the wind. They want their world to look like this fairy-tale park.

 



As adults, Huvas and Hannibal met and hit it off, and in the early days of Hvass&Hannibal Studio, they worked on album covers, magazine graphic design, poster design, whatever the project, with a similar feeling of not waking up. A lot of work in this period, you can find the shadow of the tivoli park, such as echo band (Efterklang) Under Giant Tree in the album cover illustrations scenery (2006), full of the flavor of dream for German design magazine "the Form" design a series of illustrations (2008), the people and objects in the illustrations, was in a fantasy world of chrono - two smoke rises in a chimney, a dusty into a snake, another wave of white smoke into the sky clouds, growth while brewing new rain.




In 2013 Hvass&Hannibal designed a new graphic logo for the children's library of Copenhagen Central Library. The new image of the children's pavilion includes a modular shape system that can form different characters and patterns, with individual elements like parts of a Lego block, with an infinite number of possible combinations. Ellipses, triangular hills, hearts, cookies, hats, mustaches, glasses, headphones, high heels, scooters... These colorful shapes are charming in themselves as basic units, and their different combinations surround the book, creating a warm and friendly atmosphere. The new recognition system itself is open to continuous growth in different directions.



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